Rosa’s Cafe scheduled for May opening on Milwaukee Avenue

The newest Rosa's Cafe is scheduled to open in May on Milwaukee Avenue near U.S. 62/82.

The newest Rosa's Cafe is scheduled to open in May on Milwaukee Avenue near U.S. 62/82.


If you believe Tuesdays were made for tacos, you might be happy to know that the newest Rosa’s Café will open in May on Milwaukee Avenue near the intersection with U.S. 62/82.

The restaurant will be the fourth Rosa’s in Lubbock, and is being built to hold more diners. While the location on 82nd Street near Slide Road can seat about 170 people, said Carlos Hernandez, the vice president of operations for Bobby Cox Companies Inc., the new location is expected to accommodate 280 people.

“It is a little bit larger and easier for customers,” said Hernandez. “I did hear that they (the construction workers) are ahead of schedule. We’ve had some great weather.”

The new Rosa’s Café should be open by mid-May or sooner, he said.

Hernandez acknowledged that economic times are tough for opening a new business.

“This is a rough time, but I would like to think that we have a product, an inexpensive product, that is full of value,” he said. “That’s our message right now. We try not to go up on pricing at all, because we know what it’s like for people with a tight budget.”

Hernandez said Rosa’s is expanding to meet demand from Lubbock’s growing population where it is growing the fastest – on the west side.

“Instead of driving all the way in to town, maybe we can meet them halfway,” said Hernandez. “The only reason that we are able to do this is because of the loyal customers that we do have.”

The first Rosa’s Café was established in 1983 in San Angelo, said Hernandez. The first Lubbock restaurant was built in 1992 or 1993 on 82nd Street, he said, and Bobby Cox Companies bought the chain in 1995.

Everything in the restaurants is cooked on site, and the restaurants do not have a freezer because everything is shipped in fresh, said Hernandez. The restaurants also have fresh tortillas made on site each day, he said, and last year the chain exceeded 3 million pounds of flour used for the tortillas in a year.

“That tortilla machine is in action all day long,” he said.

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